Introducing TranPo, an innovative case study campaign designed to create a greener South Queensland. This project serves as a comprehensive branding and conceptual study, tackling traffic congestion by incentivising public transport and ridesharing through a unique reward system.

The studio developed every graphic element of the campaign, showcasing expertise in strong character design and cohesive visual identity. From the creation of the central mascot and logo to the design of campaign apparel, advertising, and a bespoke GoCard, the project highlights an ability to translate complex environmental goals into an engaging, character-led brand. This work demonstrates the studio’s capacity to deliver full-scale conceptual art solutions that drive community impact.